How Much Does a Website Cost in Australia? An Honest Guide for Service Businesses
One of the first questions I get asked, usually somewhere in the first five minutes of a conversation, is, “So how much does a website actually cost?” It’s a completely fair question. It’s also one that people in my industry can be strangely reluctant to answer. You ask for a number and somehow end up […]
How to Choose a Web Designer Without Getting Burned
A surprising number of people come to me already a little bruised by their last website experience. They’ve paid someone to build a website before, sometimes more than once, and somewhere along the way things didn’t quite go as promised. The site looked fine when it launched, then the person who built it became harder […]
Wix, Squarespace or a Custom Website? What Is Right for Your Service Business
This is one of the most common crossroads I see business owners standing at. On one side, the do-it-yourself builders that promise a website in an afternoon for the price of a couple of coffees a week. On the other, a proper custom build that costs more and asks more of you. It is a […]
7 Signs Your Business Website Needs a Redesign (Not Just a Refresh)
“The website is fine, we just haven’t touched it in a while.” I hear some version of this all the time, and it makes complete sense. When you’re busy running a business, the website tends to disappear into the background. It’s there, it works, nobody is complaining, so there are usually more urgent things demanding […]
Your Google Business Profile Is Doing More Talking Than You Think
For a lot of local businesses, the first real conversation with a potential customer happens without the business saying a word. Someone searches on Google, looks at a few listings, forms an impression and decides whether to call, click or keep scrolling. Quite often, all of that happens on your Google Business Profile before they’ve […]
Why a Service Business Needs a Website Built to Last, Not Just Launch
I’ve had roughly the same conversation more times than I can count. A business owner tells me their website was brilliant when it launched, then pauses because they already know where the conversation is going. The launch was probably the last time anyone properly looked at it. That’s the part people tend to underestimate about […]
The Real Reason Your Content Feels Like a Chore, and What Actually Fixes It
Most business owners I meet don’t really have a content problem. They have a direction problem. They sit down to write a post, film a quick video or update a page and suddenly get stuck. It’s not because they’ve run out of things to say. Usually it’s the opposite. They’ve got too many ideas floating […]
Why Brighton Businesses Can’t Afford an Outdated Website
I’ve lost count of the number of times I’ve sat down with a Brighton business owner who tells me, “The website’s fine, we just haven’t touched it in a while.” I understand why people say it. When you’re busy running a business, the website can easily become something that sits in the background until there’s […]
Everything Wizify Digital Does: A Complete Guide to Helping Your Business Grow
If you’ve been looking around the website and wondering exactly what Wizify Digital does, you’re in the right place. Rather than sending you off to half a dozen different service pages, I thought it would be more helpful to bring everything together in one place. That way you can see what each service involves, who […]
Why Your Google Business Profile Is Your Most Underrated Local Marketing Asset
If I asked you when you last logged into your Google Business Profile, would you remember? For a lot of business owners, it’s something they set up when the business first launched and haven’t looked at since. It’s easy to assume that once it’s there, the job is done. The problem is that while you’ve […]